Do you have to now? “For a beer”
Green Swan Pharmaceuticals is a Central European company focused on the development and production of medicines, medical devices, and dietary supplements. Their broad portfolio of the most popular and recommended products includes flagship products such as GS Condro, GS Merilin, or GS Triomen as well as a dietary supplement primarily aimed at solving prostate problems – RED3. As part of a comprehensive campaign, I participated in the creation of a strategy and I am behind the production of photographs and video spot “For a beer”, which links viewers to the portal oprostate.cz, where men can test their prostate for free in a short online test. The whole campaign is based on a striking claim “Musíte hned? (You have to right now?) when the men are unable to finish their task and leave it in its best to do their needs.