AP2P

Winter charitable campaign for Klub nemocných cystickou fibrózou

client: Klub nemocných cystickou fibrózou ││ klubcf.cz

The main objective of the winter charitable campaign in order to help Cystic fibrosis patients was to raise awareness about this insidious and yet incurable disease as well as help the fundraise money that could be used for partial reimbursement of patient treatment. The campaign was divided into online an offline section. A key point of the campaign was tv spot which was broadcasted during Christmas 2017 on Czech television (LINK) This spot referred to microsite www.slanedeti.cz where people could get some information about the disease and contribute to help. The microsite was simultaneously promoted via social networks of the organization and its partners.

I was responsible for the whole online section of the campaign and at the same time I was photographer and web creator.

Preview of the final visuals

Webpage preview

The main objective of the webpage was to inform about Cystic fibrosis as simple as possible and at the same time to point out that the patients need our help.